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The Journal

Ideas, projects, and showroom news.

Project spotlights, practical lighting ideas, and the occasional look behind the scenes at our Winston-Salem showroom.

A modern ceiling fan hanging on a downrod in a room with a high ceiling.
Design Tips September 12, 2026

How High Should a Ceiling Fan Hang? Downrod Height, Room Size, and the TV Glare Problem

The right downrod length comes down to ceiling height, room size, and fan quality. Here is how we get it right, including a trick for great rooms with a TV over the fireplace.

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Pendant lights hanging over a white quartz kitchen island.
Design Tips August 27, 2026

How Far Apart Should Kitchen Island Pendants Hang? A Simple Spacing Guide

How many pendants, how high, and how far apart. The exact measurements we use to get island lighting right, plus the one mistake almost everyone makes.

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The Lighting Loft showroom in Winston-Salem displaying chandeliers and pendant lighting.
Local Guide August 14, 2026

A Winston-Salem Homeowner's Guide to Lighting a New Construction Home

When to pick your lighting, what to decide before drywall, and how to plan a whole-home package. A local guide for anyone building in Winston-Salem and the Triad.

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The Lighting Loft showroom interior with brass cage chandeliers over a white kitchen.
Showroom News August 5, 2026

Welcome to the Lighting Loft Journal

A new home for project spotlights, lighting ideas, and showroom news from our corner of Winston-Salem.

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